David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Friday, September 4, 2009
Another Take on Social Media
Via the Un-Marketing Blog:
David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
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