An oddity here is that, at least in this market, up until the end, Washington Mutual kept advertising aggressively -- I heard a radio add for the company just a few hours ago. Here's a link to the press release by WaMu announcing the company's "Whoo Hoo!" campaign, "Whoo hoo! WaMu Unveils New Ad Campaign Celebrating and Inspired by Their Customers". Just in case the link is dead by the time you read this, here's an excerpt:
SEATTLE--(BUSINESS WIRE)--Feb. 12, 2008--WaMu (NYSE:WM) today announced a new marketing and advertising campaign that taps into customers' emotional reactions to capture the essence of what it feels like to bank at WaMu.
"We want to become an iconic brand that people love," said Genevieve Smith, chief marketing officer for WaMu. "Through ongoing brand tracking, we know we always outperform our peers when it comes to being emotionally relevant to people. It gives us a unique opportunity to talk about who we are."
The new campaign brings WaMu's brand values to life: A company that lives to simplify banking and do it with a smile.
"Whether it's been in focus groups or surveys, we hear that WaMu is a bank that truly cares about the customer, doesn't nickel and dime them, and gives something back. We created a campaign that reflects this," said Smith.
A few weeks ago, Cheryl and I were watching TV when a WaMu commercial came on, and when the announcer said, "we won't nickel and dime you", Cheryl noted the company's dire straits and said, "Maybe they should start nickel and diming people again".
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