David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
Friday, September 4, 2009
Another Take on Social Media
Via the Un-Marketing Blog:
David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
David Silver agrees with the point about product sales being driven by recommender communities versus advertising, but I imagine if he saw this video he'd reiterate that all the big numbers for the general-purpose social media sites haven't translated into profits.
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